The Backstory When the pandemic hit, it forced the design and manufacturing industries to think differently about connecting with their audience. Gary Pettitt, the founder and CEO of Seasonal Living, an award-winning brand known for its modern indoor/outdoor furniture, led the charge by creating the concept for the world’s first completely virtual Showhouse. This innovative idea was not just about adapting to change but setting a new standard for how design could be experienced digitally. Leslie Carothers, of Savour Partnership, crafted the proposal and executed the multi-brand influencer marketing campaign. Leslie engaged the company I worked for as the Senior Rendering Artist (the now defunked e-Design Tribe.) My role, under…
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WHAT IS THE DIFFERENCE BETWEEN A BUILDING DESIGNER AND AN ARCHITECT? In residential design and construction, both an Architect & Building Designer can perform the same role. They both can have the same education and experience levels. They both can be experts in architectural design. They both can maximize design opportunities for your home, your site and your budget. They both can provide blueprints and construction documents and stamp plans for permits. They both can help you through the construction process. They both can be educated in the Health, Safety and Welfare of the people inhabiting the buildings they design. Laws regarding licensing, design and permitting differ by state and municipality. As an owner or developer,…
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Enchanted by Design: Rediscovering the Magic of Storybook Homes Listen to my interview on Storybook Homes on NPR’s Marketplace As someone deeply passionate about historic architecture, I’ve had the opportunity to design and construct American homes that capture the timeless elegance of bygone eras. However, traveling in England has reignited my appreciation for architectural beauty. Immersed in the charm of rural cottages, the grandeur of medieval structures, and the splendor of historic estates, I found myself drawn back to the Storybook Style—an architectural movement that thrived in the United States during the vibrant 1920s and 1930s. This style blends whimsical fantasy with historical influence, creating homes that evoke both nostalgia…
