In the highly competitive real estate market, especially in new construction homes, condos, high-rises, and luxury properties, the ability to stand out is paramount. Developers, real estate agents, builders, and architects must leverage every tool to captivate potential buyers and investors. Advanced visual tools like renderings, animations, virtual tours, and visualizations not only enhance marketing strategies but also streamline the design and construction process, providing a comprehensive view of the project from conception to completion. Imagine standing on a dusty construction site, surrounded by skeletal frameworks and piles of materials. The cacophony of hammers and saws fills the air, but for many buyers, this chaotic scene makes it nearly impossible…
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How to Create a Virtual Showhouse: A Guide for Interior Designers, Architects, Home Product Companies & Real Estate Developers. The concept of virtual showhouses is revolutionizing the way we present and experience home design and shopping experiences. By leveraging advanced technologies like 3D modeling, virtual reality (VR), and interactive tours, you can create immersive and engaging virtual spaces that showcase your designs, products, and creativity. This guide will walk you through the steps to create a stunning virtual showhouse, tailored for interior designers, architects, home product designers, home decor and lighting companies, and real estate developers. https://youtu.be/3BBIFVwg6hQ?si=m9V7tbXPDJkBZlx0 What is a Virtual 3d Tour? Traditional Virtual Tour: A traditional virtual tour,…
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In January 2024, the Dallas Market Center’s Lightovation event introduced an exciting new project in residential design and lighting: the Metaverse Lighting TrendHouse. This trailblazing initiative, designed and built by Annilee Waterman, revolutionized how we can showcase and engage with the latest lighting and home décor trends. In this article, we’ll dive into this innovative project, exploring its features and the teamwork that brought it to life. The Metaverse Lighting TrendHouse https://youtu.be/3BBIFVwg6hQ?si=uV3e0F8zWWtcDHj4 Welcome to the first-ever Metaverse TrendHouse – a groundbreaking initiative representing a significant leap forward for the design industry. Designed exclusively for Dallas Market Center, this immersive innovative experience allows visitors to visualize and experience the trends in…
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The Backstory When the pandemic hit, it forced the design and manufacturing industries to think differently about connecting with their audience. Gary Pettitt, the founder and CEO of Seasonal Living, an award-winning brand known for its modern indoor/outdoor furniture, led the charge by creating the concept for the world’s first completely virtual Showhouse. This innovative idea was not just about adapting to change but setting a new standard for how design could be experienced digitally. Leslie Carothers, of Savour Partnership, crafted the proposal and executed the multi-brand influencer marketing campaign. Leslie engaged the company I worked for as the Senior Rendering Artist (the now defunked e-Design Tribe.) My role, under…
